Response of The Cost of Saving a Jumper Essay Example

Response of The Cost of Saving a Jumper Essay Example Response of The Cost of Saving a Jumper Essay Response of The Cost of Saving a Jumper Essay Chute www The Cost of Saving a Jumper In The Cost of Saving a Jumper by Joan Ryan, Ryan forthrightly exposes a current social awareness that people are simply not willing to take responsibilities while they subjectively focus on their self-interests. When looking at the article logically, Ryans argument is convenience due to her detailed evidence. Thus I agree with Ryan that many people are gradually inclined to overweight their personal cost and their foolishness to overlook others rights and needsthat have become a pervasive and calumnious behavior nowadays. There is always an inevitable contradiction between the value of lives and the cost of saving it, and indeed many Americans prefer to being more concerned about the latter, mostly because they get used to compare other people as threats, not as partners. In the article, Ryan utilizes the controversial incident about the suicide attempt in Bay Bridge that resulted in a 13 1/2 hour traffic Jam. Confronting the severe traffic congestion and financial losses, some people firmly hold their opinion hat saving a persons life is the most moral obligation for everyone. You do whatever it takes for however long it takes to prevent the suicide(par 3). Nevertheless, there are more people still ceaselessly complained that relevant authority must remove the Jumper as soon as possible principally for the sake of their convenience. The resistant Jumper might be hurt or even fail to his death in the process, but since he put himself in such a dangerous position, he is ultimately responsible for the r esult(par 4). Furthermore, in order to insist the seriousness of he cost, they further to recognize themselves as hostages and the Jumper who actually felt desperate to death as a narcissist who wants to be the center of attention(par 4). Yet it appeared that rather than trying to alleviate the intense controversy, the people seemed committing to fanning it. Unarguably, getting stuck in freeway, many people might have a knee-Jerk revulsion to the inconvenienceborne of fear of missing their appointments, Job interviews or a broader anxiety about the huge economic losses. Instead of overreaching personal cost, however, we as people ought to understand that nothing is worthier than saving a fragile life. The value of lives is equal and inestimable. Schedules and meetings can be postponed or reordered, money we can earn back sooner or later, but we are absolutely unable to retrieve our life once it was gone. Additionally, before building the bridge there was a bridge barrier proposal but it lastly failed by an overwhelming majority. The barrier was opposed because people dont want to pay for it and didnt want their views from their bridge obstructed(par 15). In retrospect, if we agreed with building airier by paying a little more taxes, the Jumper would not attempt to committed suicide in the bridge; besides, we definitely would not have a slightly possibilities to suffer such considerable loss as a result. Its a matter of responsibility. Why should we demand the Jumper ought to be responsible for his decision while we try to duck our responsibility? Weve become so accustomed to and its hardly to notice anymore. Devote to one suicide attempt. It is how do we diminish the chances that a Jumper can climb onto the bridge and stop traffic in the future. Par 14). In the wake of social responsibility, this suicide attempt case indeed became evident to us that a serious mistake has been done. Living in the world where replete with competition and pressure, we will increasingly face decisions about when to be responsible for our behavior; moreover, it is crucial that we need to comprehend more clearly about causes and overall impact?not only for extraordinary actions like Bay Area suicide issue but also for ordinary ones, like maintaining public security, voting sensibly and lending a hand to each other spontaneously.

Ethical Problems and Managerial Decision Making Research Paper

Ethical Problems and Managerial Decision Making - Research Paper Example Sometimes, making the right decision conflicts with the organization's goals. Conversely, resolving in favor of the organization may conflict with one's personal values. In recent years, both the Academy of Human Resource Development and the Academy of Management dedicated entire volumes of their journals to ethics and integrity (Veiga, 2004). The journals contain case studies about the ethical dilemmas professionals face and present guidelines for solutions. People in occupations without a formal set of ethical standards must rely on their own instincts, backgrounds, experience, and judgment to handle ethical dilemmas that arise in the course of their work lives. Leaders at various levels of organizations, large and small, face ethical dilemmas daily and must be prepared to make the right decisions for the organization and for themselves (Bass & Steidlmeier, 1999). There is a void in the empirical literature with respect to ethical decision-making because the literature on ethical decision-making has been based on hypothetical dilemmas instead of on actual situations. Decision Making Models When managers are faced with ethical dilemmas in their employing organizations, they are not always in control of the situation and often must consider other factors (e.g., employees, organizational risks, organizational pressure) in their decisions. Most of the ethical decision-making models have stemmed from the cognitive moral development theory of Kohlberg (1973). Two models that were introduced around the same time are those of Rest (1986) (Four-Component Model) and Trevino (1986) (Person-Situation Interactionist Model). Both Rest and Trevino expanded on the work of Kohlberg, and their models have been tested multiple times. Kohlberg, a social psychologist, was the first to expand Piaget's concept of stage development to include moral judgment. Moral judgment is a process of reflecting on one's values and choosing among them. Piaget, a Swiss biologist, was interested in how children reason. From his qualitative studies, he concluded that the ability to reason is age-related, and he identified cognitive stages ranging from infancy through adolescence. He studied moral judgment only in children under the age of 12 and held that cognition and affect develop separately, but in parallel ways, and that moral judgment is a cognitive process. Kohlberg's (1968) theory focuses on the moral reasoning process - how people decide which course of action to take when faced with an ethical dilemma. Using a research instrument that he developed, Kohlberg conducted a longitudinal study of 84 boys ages 10 to 16, following up at four-year intervals from 1956 to 1976. In the moral judgment interviews, Kohlberg presented the subjects with three dilemmas and asked the boys to tell what the resolution should be and why. The "why" is the determining factor for stage identification. People at different stages might reach the same conclusion, but Kohlberg was interested in the reasoning process. He was looking for consistency of reasoning across the issues. From his research, Kohlberg (1968) classified moral development into three levels, within which there are six stages, and concluded that there is a relationship between maturity of moral values and maturity of action in ethical dilemmas. He also concluded, like Piaget, that moral

Job Brochure Essay Example | Topics and Well Written Essays - 1250 words

Job Brochure - Essay Example Additionally, it provides quality of life to patients, which is not provided by other hospitals, as well as provides fair wages. It also has plans to expand the facility in order to provide its services to patients better. It has trained and mentored staff members in order to make its clients or patients have full confidence on the facility. Additionally, it aims at providing ample services and treatment to their employees through treating them well, paying them reasonably as well as giving them time for recreation. There are also spacious rooms for individuals suffering from different conditions to ensure efficient and effective delivery of Bright Home services. There are a number of old people around the Bright House Nursing Home facility which helps boost its client base. However, in order to reduce its expenses, it has plans to purchase a new facility and renovate the Wayfield bed and breakfast. Its center location also helps in promoting its accessibility to all its clients arou nd as well as from other areas. Additionally, being a non-profit organization, as well as an alternative care model, it helps the facility to offer other self-oriented facilities at a good price. Therefore, it provides health care to its patients at affordable prices. Its main focus is to make sure its patients; especially old people get the quality health care to make sure they live a healthy life. The structure, culture and a business model of Bright House Nursing home offers services that are exceptional, cheap, of high quality and offered conveniently. All these services are offered to the customer on a clean, safe and friendly environment. Jones (2007), Chap 8, Pg,126 claims that the culture and structure of an organization coordinates and motivate employees to perform at a high level in team, group as well as in other departments. Additionally, it helps in solving problems that stems up from lack of cooperation, conflicts, and misguided goals. The above explained model, struct ure and culture of Bright Home, will allow the company to operate more effectively and efficiently. The Bright House Nursing Home structure and business model can be summarized as having the following elements; Dedication, Competence, moral and ethical values. I chose competence, because, in any business, what the employee does normally leads the business in to the market. Dedication can also be referred to as ethical and moral values, which drive the owner of the business to go beyond offering customer service in order to lead his employees into achieving his goals in a fast, competitive, and friendly manner. By being honest with the clients, it is the most unique value as well as important that any business can offer to the customers, of course with the best service, (Jones, 2007, Chap 8, Pg,128). Bright House Nursing Home has chosen to draw the attention of its clients who receive quality-oriented service and have the desire to satisfy the constant need of their patients as well as exceed their expectations (Jones, 2007, Chap 8, Pg, 130. However, in order to achieve the results Bright House Nursing Home is committed to offering exceptional services in an environment that is combined with employee retention and motivation. We also provide health care to the elderly, skilled nursing care which only employs qualified personnel, computerized medical

Sex Trafficking in America Research Paper Example | Topics and Well Written Essays - 1750 words

Sex Trafficking in America - Research Paper Example t that this crime has on its victims and the approaches employed by the victims to cope up with the consequences, giving recommendations that would curb the spread and consequences of the crime. Human trafficking has been widely acknowledged as slavery in the modern context. According to Loftus (2011), this comes from people being forcefully, coercively or fraudulently induced to undertake forced bonded labor, forced labor or even forced prostitution. Most of the victims would be lured to the US with a promise for better opportunities to earn money only to find a different scenario when they get there. Of particular focus on this paper would be human trafficking involving forced prostitution referred to as sex trafficking. McCabe and Manian (2010) adopt the United Nations’ definition of sex trafficking describing it as coercive, forceful or fraudulent induction of an act of commercial sex or a context where the person being inducted into performing such an act would be a minor. The major victims of sex trafficking according to (Kunze, 2010) include the women and children. The sex business in the US operates uniquely in all parts whether urban or rural with the study on sex trafficking by Walters and Davis (2011) observing the presence of internationally trafficked women across the country. Whereas there are sex enterprises operating or incorporated legally, there are those operating illegally behind legal businesses like nail salons or restaurants. Further, the researchers observe the advertisement of sex businesses in varied ways including the print media such as newspapers, periodicals, sex guides and even billboards. The owners of these businesses could be families or prominent persons in local communities including lawyers and judges. Majority of those used in these sex businesses would be foreign citizens trafficked into the US. Loftus (2011) regards human trafficking as the second largest form of global criminal enterprise globally with US Department of

To Kill a Mockingbird by Harper Lee Essay -- To Kill a Mockingbird Essa

To Kill A Mockingbird Courage, the mental or morale strength to venture, persevere, and withstand danger, fear, or difficulty, is displayed in many different ways throughout Harper Lee ¹s only published novel, To Kill A Mockingbird. To some, the courage manifested by the characters in this book is either offensive, or frivolous, but to those who realize the true meaning of this word, the fortitude and bravery exhibited by certain individuals is considered uncustomary. In fact, To Kill A Mockingbird revolves around courage, as the author of this book describes Jem and Scout ¹s (the two main character ¹s in the story) childhoods living in Maycomb County, and how, as they grow older , they learn to realistically define heroism. To distinct courage in this book however, is not an easy task to accomplish, for typically, courage is displayed in the smallest or most unnoticeable fashions.   Ã‚  Ã‚  Ã‚  Ã‚  In To Kill A Mockingbird, Atticus, a man who provides the morale guidelines in the story, and also Scout and Jem ¹s father, demonstrates courage in a variation of different ways, but the biggest of all the tasks that he had to overcome was when he was given the opportunity to defend Tom Robinson in court. Atticus did not treat this litigation such as any other case that he had ever dealt with before, for he new that this one would most likely change his life. The reason: Tom Robinson was a Negro. At the time, segregation was very common among the citizens of his town, and therefore he knew that he stood no chance in winning this indictment, especially based upon the fact that Robinson was charged with a transgression such as rape. Atticus was courageous in this situation for many different reasons, but mainly because he stood up for what he believed in; in this case it was that blacks should have equal rights as whites in a court of law. A quote that fascinated me while reading this book was:  ³Simply because we were licked a hundred years before we started is no reason for us not to try to win. ²(p76) Atticus was the one to have said this, showing his acknowledgment of the fact that he was going to be on the losing end of the lawsuit. Still, he prepared for this case, willingly putting his heart into it, disregarding the insults and attacks thrown in his direction by white supremacists. Although he lost, he came out victorious in the end, as he receiv... ...asing the amount of time that she was spending without taking the drug. Eventually, by the time that Jem was no longer obligated to read, she had accomplished her goal; she was going to be free when she died, as she did kick her habit. A suffering and feeble woman going a month without consuming a drug that she has been addicted to for over five years is undeniably courageous. Mrs. Dubose could easily have died taking morphine to soothe her pain, but instead she did what in her mind was right, suffering for a month on earth, permitting her to be untroubled for eternity in heaven.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Defending a Negro, resisting the temptation of fighting, and kicking a morphine addiction. All three of these acts of courage can somehow relate to the quote:  ³Real courage is when you know you ¹re licked before you begin, but you begin anyway and you see it through no matter what. ²(p112) This quotes continues, implying that you rarely win, but sometimes you do, such as in Mrs. Dubose ¹s case. In both Atticus and Scout ¹s cases though, they lost, but neither winning nor losing is important, as long as inside you know you have done the right thing.

Groupon Analysis

1. Research process As the secondary data on evaluation of customers in Vietnam with regard to groupon are not available, the method to be used in this study is almost research employing a combination of qualitative and quantitive approaches. Problems de? nition Quantitive research Research design Qualitative research Questionnaire online survey Sampling Fieldwork Data analysis Managerial implications Figure : the stages of customers evaluation research Normally the starting point of any research process is the research problem and research objectives.The next stage is to design plans of getting information of both quantitive and qualitative ? gures. Then the the objectives transform in to questionnaire. In the survey both quantitive and qualitative questions are used. Multiple choices with scale measure is used on the other hand question with open answers are use to identify the quantitive problems. Information to be obtained should be determined prior to the building of questionnai re. Table 1 shows how information is to be collected. Each variable have 5 question to determine. Variables Reliability! Who to ask Customer!What to get How is the customer valuation of groupon companies’s reliability ! How is the customer valuation of groupon companies’s responsibility!! How is the customer valuation of groupon companies’s assurance! How is the customer valuation of groupon companies’s empathy! ! How is the customer valuation of groupon companies’s tangibles! Responsibility Customer Assurance Customer Empathy! Customer! Tangibles Customer! The next step after questionnaires were designed and sampled, ? eldwork was executed that involved the completion and return of questionnaire. Data analysis can start after the returned questionnaire were checked.Finally, the research process ends with the most important part that is the managerial implications. 2. Quantitative study The purpose of the quantitative study is to identify the relat ionship between 5 factors reliability, responsibility, assurance, empathy and tangibles and the quality of groupon companies’s services. The details about sampling, data collection and data analysis methods are described in the next part. a. Sampling †¢ Sample size: a sample of 390 people was drawn from residents living or working in some districts in Hanoi and some part of districts 1 Ho Chi Minh city. 90 people answered some question to classify in 3 groups which are the people have used groupon service, the people never use groupon service but they know about it and the people never use groupon and do not know anything about it. As expected, 50 percents of people who were asked to do survey are student because large number of people who use groupon to buy product and services is low income people; 30 percents of that is white collar worker the reason is that they have to work with computer and internet in plenty hours in a day and they want to buy product with low cos t lso and the last group of people the survey focusing on is housewives which is have 20 percents in total sample. Sample should include both women and men, belonging to 5 groups of age (from 18 years old to over 55 years old). †¢ Selection criteria: the selection criteria for those participating in the study were age (between 18 and over 55 years old), income ( at least more than 1 million Vietnam dong per month), ability to use computer and the internet ( because almost all groupon companies are working base on internet environment).In addition, respondents should not be acquaintances of each other because they can share the same attitude about some services and companies. b. Data collection The questionnaire consists of 25 questions to determine 25 items which belong to 5 factors. These factors were developed from the study model Serqual . The Likert ? ve-point scale was used for those items that aimed to measure consumer’s evaluation and felling. †¢ Factors 1: r eliability have 5 questions which were designed to explore customer’s belief †¢ Factors 2: responsibility was aimed to ? d out the felling of customers about responsibility of the companies whether they can respond the requirement of customer immediately or with some delays. This factor was determined by 5 questions †¢ Factor 3: Assurance is the factor which have 5 question to measure the security of the companies’s service. †¢ Factor 4: empathy use 5 question to explore if the staff of companies try to help and understand customer or not. †¢ Factor 5: tangible have 5 question to determine like the last 4 factor. Those question use to evaluate the appearance of the companies such as the website, voucher or uniforms of staffs.Every question uses multiple choices with ? ve-point scale from 1-5 which mean terrible, poor, average, very good and excellent. The questionnaire was translate into Vietnamese and pre-test on 5 respondents to ensure the correct understanding and the ease of answering. Pretest results were satis? ed. The questionnaire were distributed to 730 persons in Hanoi and Ho Chi Minh city via online survey which is designed by Google and send by email, direct message and social networking(Facebook, Twitter). (Appendix Phu luc bang hoi )Of 730 person sent survey 390 returned result, of which 163 were usable (163 respondents use groupon as the media to shopping). The valid questionnaire must (1) not having more than ? ve missing values; (2) not selecting all â€Å"1† or all â€Å"5† for all questions. The distribution of questionnaires and the collections of returned ones were carried out from 8th October to 20th October 2012. c. Data analysis Answers from the respondents were reviewed for completion and usefulness. Accepted questionnaire were coded and the raw data input in the SPSS package version 20 for Mac.The reliability of measurement scales was evaluated using Cronbach’s alpha value. A scal e is reliable if the alpha is higher than 0. 6. Descriptive analysis is used to describe the variables in term of frequency. Due to the small size sample, subgroup analysis is not meaningful. Analysis variance (ANOVA) or cross tabulation results therefore were not used. The lis of codi? ed variables is shown in Appendix phu luc cac bien Factor analysis was used to reduce the number of variables and to identify the underlying common dimensions.Factor scores were then analyzed using multiple regressions, through linear relationships between a dependent variable and various independent variables (predictors) were determined. 3. Results 3. 1 Sample pro? le Groupon-buying discount products or services online are consumed by a large number of population due to the development of the internet past 10 years. Sample includes 46 men and 117 women, aged from 18 to over 18 years old with the majority being the age group of 18-24 years old. Of 162 respondents 20. 2% using groupon for their work, 64. 4% using for their personal purpose and 15. % using groupon to buy products and services for both purposes which are personal and work. More than 60% of people who are asked have a low income which is less than 5 million Vietnam dong per month, it can be reasonable when most of groupon customer have a low income and it may explain that price is very importance when they decide to buy somethine. And a large number of the respondents are student which are a young generation. They can easily using internet and modern way of shopping. Figure : Gender distribution Figure : Purpose distribution 15% 28% 20% 72% 64% Man Women Personal WorkPersonal and work Figure : Age distribution Figure : Monthly income 1% 7% 13% 16% 11% 12% 79% 9million 5-9 million other 61% 18-24 25-29 30-40 40-50 Figure : Job distribution 150 100 50 0 Student New employee Employee Housewife Other Table show the demographic characteristics of the sample with regards to gender, age, income, job and voucher’s value. Table : Summary samples’s characteristic Percentage (n=162) Female Gender Male 18-24 25-29 Age 30-40 40-50 less than 5 million 5-9 million Monthly income more than 9 million other Student New employee Jobs Employee Housewife Other 1. 500. 000 11% 16% 69. % 12. 3% 15. 3% 1. 8% 0. 6% 17. 8% 69. 9% 9. 2% 1. 8% 1. 2% 7% 1% 61% 12% 28% 79% 13% 72% 3. 2 Descriptive analysis In the study, ? ve factors were used to measure customer evaluation and felling. For the statistical purpose all variables were described in term of frequencies (percentage) and average values (means). Finding related to customer’s evaluation and felling are summarized in tables. a. ! How customers trust groupon companies services in Vietnam, those thing can show up by some factors such as the quality of products what companies guaranteed and the punctuation of delivery. Consequently, the result will show how customer believe in companies and their goods. Groupon companies always sale all product w ith a very cheap price so this factor explore how is the customer’s belief. Table : Customer’s belief in groupon companies Percentage (n=163) Terrible/ poor 2. The customer’s belief in discount price 3. The customer’s thinking of products and services qualities 4. Delivery’s punctuation 5. Customer care staffs’s knowledge 6. Customer care staffs’s respond 22. 6% 21. 5% 17. 8% 19. 6% 22. 7% Very good/ excellent 30. 7% 31. 3% 55. % 42. 9% 34. 7% Average value (means) 3. 08 3. 10 3. 53 3. 29 3. 21 As can be seen that customer belief indicator is more than 3 but still below than 4. The respondents accepted and trust those companies. b. How customers evaluate the responsibility of Vietnamese groupon companies: Online shopping is very different from traditional shopping because clients can pay money and have goods or services immediately so that responsibility is a very important factor to rate ? rms’s qualities. It can be seen that customer evaluate ? rm’s after sale service is poor .It is probably due to many groupon companies in Vietnam think that responsibility which is taking care customers after they had bought products and service belong to suppliers, they only have to sale goods. It may lead to 47,9% of respondent thinks ? rm’s responsibilities are terrible and poor. Table : Response to companies’s responsibility Percentage (n=163) Terrible/ poor 7. Staffs's enthusiasm 8. Companies solve your problems actively 9. Hotline for customer care 10. Recheck customer’s information to ensure fast and correct delivery 11. After sales services 16. 6% 26. % 31. 3% 23. 9% 47. 9% Very good/ excellent 40. 5% 27. 6% 33. 8% 44. 1% 19. 6% Average value (means) 3. 28 3. 08 3. 06 3. 29 2. 60 From the table it can be concluded that ? rm’s responsibility is acceptable but they some aspects are poor for instance hotline and after sales services. c. How customer rate companies’s assura nce: Not as tradition transactions, online shopping should have a more secure transaction. Most of payments for groupon company are electronic payment which have many potential risk. As the result keep customers’s personal and payment data is very essential.Vietnamese people do not care much about security but in the modern life but when credit card, online wallet etc†¦ are becoming more popular everyday it has to be a factor to evaluate service qualities Table : Customer evaluation of transaction assurance Percentage (n=163) Terrible/ poor 12. Trading process is quick and exactly 13. Privacy of transaction 14. Company always keep clients's data safe 15. Contrasts are sensible and clear 16. Reputation of companies 22. 1% 10. 4% 17. 2% 11. 7% 14. 7% Very good/ excellent 44. 1% 56. 4% 52. 5% 55. 2% 40. 5% Average value (means) 3. 33 3. 9 3. 54 3. 60 3. 29 Every items belonging to assurance factor are shown on the table. It is believed that respondents rate this factor pret ty good. d. How companies and their staff empathize customers: This factor was designed to uncover customer’s felling about companies’s empathy. There is an idiom that â€Å"customers are always right† so that communication between sellers and their customers is very importance . Those 5 questions explore how respondent think about staff attitude and empathy. Table : Customers’s evaluation of companies’s empathy Percentage (n=163) Terrible/ poor 17.Staffs’s behavior and attitude 18. Companies's staff pay attention of customers's private requirement 19. Customer always feel convenient and satisfied of services 20. Company makes improvement after client’s complain 21. Clients don’t have to wait for a long time to user service 14. 1% 27. 6% 21. 5% 31. 3% 21. 5% Very good/ excellent 46. 7% 35. 6% 33. 1% 20. 9% 41. 1% Average value (means) 3. 37 3. 09 3. 14 2. 88 3. 31 The table show that customer’s evaluative criteria is une ven, some items have a high value some is quite low.Respondents evaluate that improvements of company after their complain are poor, 31. 3% think that it terrible and poor. e. How is the tangibles of companies: Although almost all groupon companies do not impress their customer by a fancy shop or building but there are some aspects to evaluate their tangibles such as their vouchers and websites whether they are beautiful or ease of recognizing. Respondents think that about these 2 things groupon companies do well and they probably appreciate that. However there is a aspect having a low evaluation by respondents which is staffs’s uniform.It can be a result of companies category which is online company because of that they do not think staff’s uniform is the serious problem. Table : Customers’s evaluation of companies’s Tangibles Percentage (n=163) Terrible/ poor 22. Transaction place 23. Vouchers design 24. Website designed 25. Staff uniform 26. Transporte rs have transportations to deliver products to clients quickly and safe. 19% 11. 6% 8. 6% 33. 2% 16. 6% Very good/ excellent 45. 4% 59. 5% 64. 4% 24% 46. 6% Average value (means) 3. 42 3. 66 3. 74 2. 85 3. 41 4. 3 Factors in? encing groupon services quality a. Evaluation of the measuring scales In the reliability analysis, items that have total-item correlation smaller than 0. 6 were removed from the scales but in this sample there is no variable was eliminated. All items were tested for reliability. The resulting Cronbach alpha of each scale is presented in Table . Table : Alpha values Codi? ed variables Reli1-Reli5 Res1-Res5 Assu1-Assu5 Emp1-Emp5 Tan1-Tan5 Number of items 5 5 5 5 5 Alpha value 0. 804 0. 831 0. 863 0. 826 0. 856 Measurement Scale Reliability!Responsibility Assurance Empathy! Tangibles b. Factor analysis Twenty four variables were submitted for factor analysis. The extraction method used was Principal Axis Factoring, accepting all Eigen values which are higher than 1. The rotation method was Oblimin with Kaiser Normalization; rotation was coverged in 9 iteration. The factor analysis resulted in e Component 1 Tan1 Tan2 Emp5 Tan5 Tan3 Tan4 Assu3 Assu2 Assu4 Emp1 Assu5 Emp4 Res5 Res3 Emp3 Emp2 Res4 Reli5 Res1 Reli4 Res2 Reli2 Reli1 Reli3 Assu1 Extraction Method: Principal Component Analysis.Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 9 iterations. 2 0. 767 0. 760 0. 742 0. 714 0. 699 0. 561 0. 803 0. 771 0. 732 0. 552 0. 542 3 4 5 0. 521 0. 708 0. 609 0. 580 0. 550 0. 502 0. 524 0. 772 0. 754 0. 723 0. 564 0. 784 0. 746 0. 549 Eigen values and variance of each factor are indicated in Appendix Ph? l? c Eigen. The factor correlation matrix (Appendix Ph? l? c ma tr? n tuong quan) illustrates that the correlation between factors is insignificant (correlation coefficient are smaller than 0. ). This is an underlying assumption required for multiple regression. For those variables that load on two factors, the higher loa d on two factors, the factor with higher value is selected. However if loading difference is not significant (that is not more than 0. 3) the variable will not be used for multiple regression (Tan4 and Emp2). Table Nr :Factor nomination Factor name Transaction place Vouchers design Clients don’t have to wait for a long time to user service 1 Tangibles Having transportations to deliver quickly and safe.Website designed Staff uniform Company always keep clients's data safe Privacy of transaction 2 Assurance Contrasts are sensible and clear Staffs’s behavior and attitude Reputation of companies Company makes improvement after client’s complain After sales services 3 Responsibility Hotline for customer care Customer’s convenience and satisfaction of services Attention of customers's private requirement Customer care staffs’s respond Staffs's enthusiasm 4 Staff quality Customer care staffs’s knowledge Companies solve your problems actively Factor componentNr Factor name Factor component The customer’s thinking of products and services qualities 5 Reliability The customer’s belief in discount price Delivery’s punctuation The above 5 factors were considered independent variables in the multiple regression model and the dependent variable was â€Å"Quality of groupon service†. Multiple regression results are presented in the next section. c.Multiple regression Multiple regression is use to identify the relationship between the dependent variable and many independents variables. The multiple regression model has the following form: Y= ? + ? 1X1 + ? 2X2 + ? 3X3 + ? 4X4 +†¦.. + ? nXn The relationship between the dependent variable â€Å"Quality of groupon service† and the factors identified through the above factor analysis is determined using multiple regression. Table shows the variance of this analysis. Tab

Hksjnklxf - 645 Words

ANS 1 There are lots of risk of entering a foreign market. And we can assess the risk by : Checking the basics needs in the foreign market : Whenever any business jump into the international market, first know what is the basic needs of customers as well as our product demand in the market. Also should measure the competition level in the market . e.g ALL BALACKS KIWI LTD plans its business in India, than they will check the basic needs of fruits market as well as exotic .They will analysis the product demand in the market with the competition level. 2) Economic amp; financial Factors: Interest rates, exchange rates, inflation rates, credit are the economical and financial factors. Due to the inflation going on in fruits†¦show more content†¦Price amp; quality comparison with competitor and how it survey how they give the service to the customers. 5) Incentive by Government:- To build the business in the new country, government of their countries give the rebate on taxes to encourage the importer and motivate the relation of two countries through import business. ANS 2 Marketing opportunities arise when customer group with different wants and needs are recognized. Market can be segmented by age, gender, location, geography and demography. For market segment must be large enough to provide and profitable customer base. To explain all the segment I am giving the examples for them. Geographical factors - In Mumbai, India , Large size car may not be popular because of the parking problem as well as heavy traffic in the city due to huge population..And also the other reason that Mumbai is the metro city so people are time conscious and believe in public transport and metro train rather than personal vehicle. Demographic factors - Married women will purchases the baby born products where men will plans their retirement and invest money to get the retirement insurance. Technological - Technology has been changed day by day which directly effect to that related market and benefited to customers. e.g. In India, there are lots of competition in the telecommunication. People buys the mobiles from the company but the technology will be change and because of that the new application